A Proven Path to Bigger, Faster Customer Wins
In today's competitive tech landscape, financing is no longer optional—it's a strategic advantage. Blue Street Capital transforms budget constraints into closed deals, enabling your customers to say "yes" to complete solutions while accelerating your sales velocity and protecting margins.
Turn Budget Roadblocks Into Closed Deals
Why Financing Matters for Your Customers
Zero Large Upfront Capital
Preserve cash reserves for critical growth initiatives and operational needs
Payments Aligned with ROI
Match financial commitments to actual usage patterns and value realization
Accelerated Decision-Making
Remove CFO bottlenecks and long budget approval cycles
Growth Without Compromise
Deploy complete technology stacks, not scaled-down versions
Specialized Financing, Built for Complex Tech Sales
Blue Street Capital isn't a generic finance provider—we're technology specialists who understand the nuances of modern infrastructure, cloud architectures, AI workloads, and emerging tech stacks.
Exclusive Tech Focus
Equipment and technology financing is all we do—giving you unmatched expertise in your space
Human-Driven Approvals
Real underwriters who understand complex, componentized builds and modern tech requirements
Flexible Structures
FMV leases, $1 buyouts, PUT options, step payments, and deferred plans tailored to customer needs
Streamlined Process
Digital applications and rapid approvals that reduce friction and accelerate deal velocity
Flexible Financing Tailored to Your Needs
Blue Street Capital offers two primary financing structures designed to align with your customers' financial strategies.
1
Equipment Finance Agreement (EFA)
  • Ownership: Customer owns the asset from day one.
  • Accounting: Typically treated as a capital expense on the balance sheet.
  • End of Term: No end-of-term decision; asset is fully owned by the customer.
  • Best For: Customers prioritizing long-term asset ownership and a clear path to full depreciation.
2
Lease Agreement
  • Ownership: Lessor retains ownership during the lease term.
  • Accounting: Can be structured as an operating lease (off-balance sheet) or a finance lease (on-balance sheet).
  • End of Term: Offers options like purchase, return, or renewal, providing flexibility for future upgrades.
  • Best For: Customers seeking lower monthly payments, technology refresh cycles, and off-balance sheet financing.
We offer maximum flexibility with contract terms ranging from 1 to 5 years, and customizable payment frequencies including monthly, quarterly, or annual schedules.
What Your Customers Gain
Cash Flow Protection
Keep working capital available for hiring, marketing, R&D, and other strategic growth initiatives instead of tying it up in technology purchases
Predictable Budgeting
Fixed monthly payments that align with fiscal planning cycles, making forecasting simple and eliminating financial surprises
Confidence to Buy More
Deploy full-featured solutions with complete infrastructure stacks rather than compromising on scaled-down, limited versions
Trusted Partnership
Work with a financing partner who genuinely understands emerging technologies, modern architectures, and the evolving tech landscape
What Your Sales Team Gains
Transform Your Sales Outcomes
Blue Street Capital doesn't just help customers—we become an extension of your sales organization, providing tools and support that directly impact your bottom line.
01
Shorter Sales Cycles
Eliminate lengthy budget approval processes and CFO escalations—customers can commit faster when capital constraints disappear
02
Bigger Deal Sizes
Win full project scope instead of phased or partial deployments—customers buy the complete solution they actually need
03
Less Discount Pressure
Financing becomes the value conversation, reducing requests for price concessions and protecting your margins
04
Pre-Sales Partner Support
Blue Street joins customer calls early to position financing, answer questions, and help your team close deals
From Quote to Cash in Days
Our streamlined financing process is designed for speed and simplicity, ensuring your deals move forward without delays or complexity.
Proposal
Financing terms seamlessly integrated into your standard quote with monthly payment options clearly displayed
Application
Digital application completed in minutes—simple, intuitive, and mobile-friendly for busy decision-makers
Approval
Human underwriting delivers decisions in 24–48 hours for standard deals, with transparency throughout
Funding
Immediate payment to your organization while customer deploys technology and begins making scheduled payments

Average time from application to funding: 3–5 business days
Case Study: Scaling a Cloud Innovator
The Challenge
  • Complex, componentized infrastructure builds rejected by traditional lenders
  • Sole proprietor structure created personal credit exposure concerns
  • Prior negative financing experience left customer skeptical and hesitant
  • Growth ambitions blocked by capital constraints
The Blue Street Solution
  • Custom 36-month financing plan with flexible 10% PUT option at term end
  • Underwriting based on business growth trajectory and revenue potential, not just credit scores
  • Transparent communication that rebuilt trust and confidence
  • Ongoing relationship management and support
The Outcome
  • 5+ years of continued partnership with repeat financing across multiple projects
  • Enabled deployment of cutting-edge AI and blockchain infrastructure
  • Predictable payments aligned with revenue, enabling sustainable growth
  • Customer remained competitive in rapidly evolving emerging tech markets
"Blue Street didn't just approve our financing—they understood our vision and became a true growth partner."
Launching With Blue Street (Fast & Easy)
We've designed our partner onboarding to be effortless, requiring minimal time investment while delivering maximum impact for your sales organization.
Co-Branded Proposal Template
Receive ready-to-use proposal templates with integrated financing terms, monthly payment calculators, and professional Blue Street branding
30-Minute AE Training
Quick, focused enablement session covering positioning talk tracks, objection handling, and email templates your team can use immediately
Add Monthly Payment Option
Simple addition of "Monthly from $X" line item in proposals makes financing visible and actionable for every opportunity
Joint Customer Consultations
Blue Street joins first 2–3 customer conversations to demonstrate best practices, then reviews and refines approach based on results
Partner Support You Can Count On
Always Available, Always Responsive
Blue Street Capital provides white-glove support that makes financing feel like a natural extension of your sales process, not an external vendor relationship.
Dedicated Contact
Your assigned Blue Street representative handles both pre-sales positioning and underwriting—one point of contact for everything
Same-Day Term Sheets
Standard deals receive financing terms within hours, not days, keeping your sales momentum going
Co-Marketing Materials
Professional PDF one-pagers, website copy snippets, and proposal language you can deploy immediately
Monthly Performance Reporting
Transparent analytics on approval rates, funding velocity, and sales cycle impact to optimize your program
Next Step: Let's Launch Your Financing Program
1
Identify Opportunities Today
Review your current pipeline and select 2–3 deals where budget constraints are slowing progress or limiting scope
2
Get Terms in 24–48 Hours
Submit basic customer information and receive customized financing terms you can present immediately
3
Train Your Team This Week
Schedule a quick 30-minute enablement session and start positioning financing in every qualified opportunity
Ready to Close Bigger Deals Faster?
Brandon Farmer | Blue Street Capital
Direct: (714) 316-1600
Schedule a Call